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Corporate Members

San Diego Interconnect-Operated by Cox Media

Castle Advertising
Geary Interactive
KSWB 5/69

Border Billboard
Broadcast Companies of America, Mighty 1090
CBS Outdoor
Clear Channel Radio
Entravision KBNT/XHAS
KGTV, Channel 10

Clear Channel Outdoor
KPBS Radio & TV
Living in Style Magazine
MJE Marketing Services, LLC
San Diego Home/Garden Lifestyles Magazine

Advanced Marketing Strategies
American Council on Exercise
Aviatch LLC
Diario San Diego
Digital Telepathy
ECC/XEWT, Channel 12
EOS-Electronic Output Solutions
Finest City Broadcasting
Lorenz Advertising
NBC Universal
ParkerWhite, Inc.
San Diego Production Centre
San Diego Zoo
The Starmack Group
Union Tribune Publishing
Uniradio Corporation
Univision Radio
Viejas Casino
ViewPoint/Unicast Corporation
Visual Concepts

President’s Report
by Andreas Roell

San Diego = Ad Sleepy Town?

When will the time for a sleepy giant be to wake up and confess to its strengths? Over the last years in my function as Ad Club President and Board member, I have had so many conversations about how San Diego must confess to the fact that we will always be the small town ad market neighboring the OC and LA powerhouses. Granted, we don’t have a large amount of major consumer oriented brands headquartered in our beautiful city. Nor do we have a lot of agencies that do earth shattering national or global work. Yet, my argument is, why does this mean that we need to hide? Why can’t we start making demands as a market to put the spotlight on us? My mentality is that we need to start doing what advertisers do – market ourselves, spin ourselves, find our true core brand promise as an ad market. No, I am not talking about creating a San Diego brand for its ad industry, I am also not talking about developing a strategic plan. What I am talking about is a call to ring our own bells a bit. I am talking about a level of confidence that we should have in comparison to other ad markets. I am also talking about all market players to finally come together and work together (I cannot even tell you how unbelievable protective everybody is here in San Diego – why? Something to hide?).

I challenge us as a market to grow up and start the fight to be the next hot ad market.

I want to give you some facts. San Diego Ad Club is regionally the largest ad group based on membership sizes and revenue. We just entered Division II level in the national AAF categorization. We have the most events of all markets and are constantly asked on how we do it. We are in the process of trying to get the National AAF conference to San Diego in 2011. We are constantly bringing in national speakers and companies like no other regional market. We have a market with some really good agencies that need to spread their wings nationally and take advantage of the trend that small agencies are hip and don’t annoy clients based on bureaucracy. San Diego has some industry leading ad campaigns, like Jack’n’Box, Sony, Hitachi and others. We attract wonderful talent that wants to live the life balance everybody talks about. We also have one of the best educational infrastructures for the Ad industries in place – the Art Institute won this year’s Best of Show Student Addy – Watch out everybody: LA agencies have been actively recruiting in our local schools.

So when are we starting to rise? The Ad Club will do its part by connecting us with the national ad market, provide San Diego with the best in educational services, and communicate our happenings to our industry.

So when are you ready? Drop me an Email if you want to join the movement

Andreas Roell
Geary Interactive, CEO/president
San Diego Ad Club, 2006-07 President

In this Issue
President’s Report by Andreas Roell
Ad 2 Report by Cheri Reeves
Seminar for Managers August 10: Build High Performance Teams With Optimal Communications
Digital Law Seminar – August 24
Ad Club Gearing Up for Busy Fall
New Classes Starting at SDSU CES – Earn Media & Marketing Specialist Certificate
Flashes by Rick Griffin
Ad Club / Ad 2 Calendar
Welcome New Members
Be Smart – Sign Up for AAF SmartBrief – It’s Free!

Advertise in e-AdMonth

call the Ad Club Office at 858.576.9833
Post Your Job Openings on the
e-AdMonth web site

Ad 2 Report
By Cheri Reeves

Ad 2 had a wonderfully successful (and fun) board retreat. We decided our focus this board year would be to increase entries in the Student ADDY’s and create a successful Public Service campaign to present at the 2008 AAF National Conference in Atlanta in June. In addition, we will work to increase membership to become the largest Ad 2 in the country (we are currently the second largest behind Tampa Bay.) With our fantastic board and enthusiastic members, I believe we can meet all of our goals this year!

If you would like to become more involved, we are looking to grow our committees: Programs, Communications, Education, Public Service Campaign, Club Achievement, Student ADDYs, Sponsorship, Government Relations, & Diversity. You can e-mail me at for more details.

Our next event is August 30th. We are pleased to present our 2nd annual “Sports Marketing Night.” Jenifer Barsell, Director of Marketing of the San Diego Padres will be speaking to the club, followed by the Padres game. Check your inbox next week for more details and ticket information. Hope to see you there!

Cheri Reeves
Incoming President
Ad 2 San Diego

For more information on how to get involved email: or

Seminar for Managers August 10 – Build High Performance Teams with Optimal Communications

In a fun, fast, insightful and powerful session, you will be introduced to the
basic styles of behavior and your specific style of communicating. You’ll walk away with pragmatic, actionable tools to better communicate with others – no matter how similar or different you are from them!

  1. Learn how you act, interact and react to others.
  2. Understand your key stops that are preventing you from communicating more
    effectively with clients and co-workers.
  3. Determine your key accounts/relationships and how to best approach each one by communication style. 

Prior to this workshop you will take your personal assessment online which will provide you with a more comprehensive application of the workshop materials.

Who Should Attend:                        

National and Local Sales Managers, Agency Owners/Managers, Senior
Marketing Directors/Managers

Friday, August 10, 2007


Hilton San Diego Mission Valley
901 Camino del Rio South
San Diego, CA  92108

$299/members; $375/non-members
Includes two-hour seminar and personalized communication style assessment.
Assessment is completed in advance.  Participants receive their own results in advance and bring them to the workshop. ($400 market price)

$2/hour self park
Valet parking also available

Limited to 25 attendees – sign up now!

Click Here To Register

Or call the Ad Club office at 858.576.9833.

Mindy Bortness, CPBA, CPVA, CTRI

Communications Works, Inc.

Mindy leads Communications Works, Inc. with over 20 years in the fields of sales and sales coaching, International marketing, strategic planning, consumer branding, media marketing, ad agency experience and teaching at the college level.

Communications Works, Inc. assists companies in Talent Management – job benchmarking, candidate selection, development, retention and succession planning.  CW specializes in increasing sales and team performance, individual development, communication skills improvement, lowering turnover and strategic planning processes.  Mindy has been featured on Fox6 for her work in identifying and building upon Communications Skills.  Clients include:  IBM, Better Business Bureau, Luce Forward, Coles Carpets, TLC Assistance Canines, PRA Destination Management, Infinity Broadcasting, State Farm, Jet Set Management Group, Zisser Group and USD Corporate Education.

Mindy is accredited as a Certified Professional Behavioral Analyst, Certified Professional Values Analyst and Certified TriMetrix Analyst through Target Training International.  She graduated on the Dean’s List from University of Illinois with a BS degree in Communications.  She is involved in the Occidental College Foundation, Serra High Aquatics Booster Club (President) and Serra High Foundation.  Mindy won the President’s Award for Community Service in 2005 and 2006 from TTI.

Digital Law Seminar – August 24

Digital is redefining our business.  And along the way new legal issues have arisen regarding privacy, libel, intellectual property, etc. etc. etc.  Watch the Ad Club website and your inbox for more details on upcoming seminar on Digital Law.

Ad Club Gearing Up For Busy Fall

The Ad Club board of directors and the team in the Ad Club office are putting together plans for an outstanding fall calendar. 

  • The One Show returns to San Diego on September 19 to present highlights of the One Show, One Show Design and One Show Interactive.  Mary Warlick, CEO and Kevin Swanepoel, President of the One Club in New York will join us for an exciting evening of viewing and discussing great creative work.
  • Ad Auction 2007 is Ad Club’s biggest fundraiser of the year – so mark your calendar for Thursday, October 4.  Mark McKinnon is chairing this year’s Ad Auction.  Media Buyers will find bargains galore from 3-5pm and then the party begins with silent and live auction items including trips, spa days, fine photography, and all kinds of wants and needs for your home and office.  Question:  Will Greg Joumas at Jack In the Box donate another walk on role in a JIB commercial?  Stay tuned!
  • The Mingle Bells committee is moving the party downtown to Onyx … with catering by TK&A.  Looks like there are about 12 professional communications industry associations all coming together again this year for one big fabulous holiday mixer on Wednesday, December 5.
  • And Fall is the time to start thinking about the ADDYS … Daniel Khabie and his team at Digitaria (last year’s Best of Show winners) are developing the call for entries … deadline for entries will be February 8.  And plans are underway for the second annual RAID on February 22 where you can see all the work entered before it is judged.  Then plan to join the celebration with an all new gala awards show on March 23.
  • The lineup for seminars continues to provide our members with the tools they need to succeed in our fast changing business.
    • August 24 – Digital Law
    • September 28 – Landing Page & Website Optimization
    • October 26 – Copywriting
    • November 16 – Website Analytics Demystified
    • December 14 – Direct Response
  • Plus … we’re working on a few fun nights out to reconnect with our significant others … including Broadway shows and no host/no admission cost happy hour get togethers.
If you want to volunteer to work on any of these committees or have any ideas you want to share… please call the Ad Club office at 858.576.9833.  It’s a great way to meet and network with colleagues in the ad industry.

New Classes Starting at SDSU CES – Earn Media & Marketing Specialist Certificate

Register now for the fall classes at SDSU’s College of Extended Studies presented in conjunction with the Ad Club. You can earn a Marketing and Media Specialist Certificate … fall classes include:

The Marketing Plan (four Wednesday evenings starting Sept. 5) – Instructor:  John Stoepler, VP of corporate development and strategic planning, Mentus

Creativity and the Media (four Wednesday evenings starting Oct. 3) – Instructor:  Tom Okerlund, creative director, Mentus

Introduction to the Operation of Media Companies (four Wednesday evenings starting Nov. 7; no class Nov. 21) – Instructor:  Chuck Dunning, general sales manager, Fox6 TV

For more information, call (619) 594-5489 or visit

by Rick Griffin

Matthew Evans Albertazzi has been selected as the agency of record by Intracorp Companies for their newest suburban community, Serenata ( MEA currently handles marketing efforts for Intracorp’s Park Terrace community, located in the heart of San Diego’s East Village, adjacent to Petco Park.

NYCA’s new print ads for the Duramed Futures Tour showcases the women golfers in non-golf settings on their journey from one tournament to the next.

Sexton Communications has been appointed the agency of record for Prudential California Realty. The agency will assist Prudential with its public relations and marketing efforts.

The Starmack Group in La Mesa has introduced The Starfish Lounge – an integral part of their office décor.  It started with some island-scape wallpaper, a tissue paper hula girl, some bamboo, a papasan and a disco ball.  And now the brand’s on the run. Starfish Lounge T-Shirts designed by Art Director Cory “Coral” Falter are flying out of TSG’s reefers as fast as they can haul them in Creative Director Michael “Mahi-Mahi” Duffy’s 1966 sloop.  And “tasty beats” gathered by world traveler/Account Executive Jeff “DJJC” Carter – fresh from New Zealand and Coachella ’07 – are keeping the Lounge and the boat rockin’.  Get ‘em while they’re fresh at

TSG has also been busy developing the “Promise Campaign” for Noble House Hotels and Resorts who manages just 12 boutique hotels across the country so it was natural to convey that meeting planners could rely personally on the president of the company when making arrangements.  The direct mail concept leveraged the personal touch through the simplest meeting of all – a promise between two people.

AM Strategies has hired Dan Huslin as director of research and business development. He will be responsible for identifying new business opportunities for the San Diego agency as well as lending his expertise to enhance the agency’s proprietary research division, according to Kathleen Cunningham, president of AM Strategies.

Steve Walker, former news anchor and reporter for NBC 7/39, has joined the San Diego District Attorney’s Office as a public affairs officer.

Beginning in July, SurfShot Magazine’s 48th issue became the first publication since Breakout Magazine in the 80s to exclusively cover surfing in the Golden State.  They’ve had quite a busy year and a half expanding the region they cover from San Diego/Southern California to the entire state of California.   According to SurfShot, it’s long overdue.  The east coast has its surf magazine, Hawaii has its surf magazine and now California, the epicenter of the surf industry, has its own magazine.

Shotgun Tom Kelly, who works for Los Angeles radio station KRTH but still keeps his home in San Diego, recently picked up a Fox network gig as voice-over for “America’s Most Wanted.”

Funnyman Russ T. Nailz will emcee the tenth annual Comedy Night fund-raiser for the Challenge Center, a non-profit organization which provides affordable skilled physical therapy and assisted fitness training to East County residents with various physical disabilities, on Friday, Aug. 3, aboard the U.S.S. Midway aircraft carrier museum, 910 N. Harbor Drive, Downtown San Diego. Joining Nailz will be Louie Anderson, a stand-up comedian who has appeared on Comedy Central, HBO and late night talk shows. Tickets are priced at $175 per person. For reservations, phone Rebecca Thompson at the Challenge Center, (619) 667-8644, or visit

Ken Keane, vice president of marketing for San Diego-based Garden Fresh Restaurant Corp., parent company of Souplantation and Sweet Tomatoes restaurants, has been promoted to co-president, along with Greg Keller, who served as senior vice president of operations, in replacement of the retiring David Qualls. The appointment of co-presidents is a first for Garden Fresh.

The East County Californian, a weekly community newspaper, was recently honored with five writing awards from the Society of Professional Journalists. Publisher Jack Lane won first place in the opinion/editorial category for his column titled “Duncan Hunters’ Cross To Bear.”

To showcase the North Embarcadero Visionary Plan (NEVP), the Unified Port of San Diego asked LJG Partners to develop a fully animated 3D video of the plan. Working with the Port of San Diego and their team at MJE Marketing to create a highly engaging video showcasing an aerial view of the embarcadero as it exists today, alongside an animated “walk-down” of the experience as it will be lived when it is completed. The NEVP will feature a new pier, a wharf with civic events, a massive landscaping plan, a dining terrace, and new retail along the wharf and piers.

With JMI Realty’s projected sale of the Schiefer & Sons building of San Diego, LJG Partners was asked to market the site for future use as office space, highlighting the building’s location, history, and architecture. LJG’s all-inclusive, modern approach includes the creation of a website and laptop presentation that feature real-time updates and easily accessible videos with core information about the building.

Mark Larson, who has been heard on San Diego radio stations for the past 30 years, is scheduled to return to the local airwaves with a 5-to-9 a.m. morning news-and-talk-show on AM-1700 beginning Aug. 1. At the same time, the station’s name will change from Cash-1700 to San Diego 1700, according to John Lynch, CEO of Broadcast Company of the Americas, which operates San Diego 1700, along with XX Sports Radio 1090-AM and 105.7-FM. Larson previously hosted a mid-day talk show for the past three years on KOGO 600-AM, but left in June to consider a possible run for U.S. Congress. “A funny thing happened on my way to Capitol Hill,” said Larson, who also will serve as station program director. “John gave me an offer I couldn’t refuse, and it’s a four-year deal. He also understands the call of community service and knows there may be a point in the future where I decide to run for office.” In addition to Mark Larson in the morning, San Diego 1700 will feature such local programming as Ray Lucia and Bill Holland. The station will be adding new shows and features in the coming weeks, a press release said. San Diego 1700 will continue to carry play-by-play games for the Lake Elsinore Storm minor league baseball team and L.A. Galaxy soccer team.

The founding publisher of the North County Times newspaper has announced retirement plans effective the end of September. Dick High, 64, who helped launch the paper in November 1995, will be replaced by Peter York, publisher of The Daily News of Longview, Wash. In his retirement, High will serve as a consultant to Lee Enterprises, Inc., publisher of the North County Times, which has a daily circulation of approximately 93,000.

The East County Gazette, a local community newspaper that is distributed throughout San Diego’s East County region, is celebrating its seven-year anniversary with prices rolled back to the year 2000, announced Debbie Norman, publisher.

OBIT: E.W. Scripps Co. has announced it will end publication of the Cincinnati Post and the Kentucky Post on Dec. 31, when a joint operating agreement with Gannett Co. and the Cincinnati Enquirer expires. The Cincinnati Post dates to 1881, and once had a circulation 10 times greater than the current 27,000 weekday subscribers.

Ad Club/Ad2 Calendar:

August 10 Seminar for Managers: Build High Performance Teams with Optimal
8-10am – Hilton San Diego Mission Valley
Click Here To Register 
August 14

Ad Club Board Meeting
8:30am – Ad Club office

August 24             Digital Law Seminar
8-10am – Hilton San Diego Mission Valley
August 30 Sports Marketing Event & Padres Game (vs. Arizona Diamondbacks)
September 5 Ad 2 Board Meeting
6pm – Ad 2 office
September 19  

One Show
(after work – details to come)

September 21

Ad 2 Happy Hour
6pm – Bar West

September 25

Ad Club Exec Committee Meeting
8:30am – Ad Club office

September 28 Seminar: Landing Page & Website Optimization
8-10am – Hilton San Diego Mission Valley
October 3

Ad 2 Board Meeting
6pm – Ad 2 office

October 14

Ad Auction 2007
3-5pm – Media Buyers only Media Auction
5-8pm – Ad Auction Cocktail Party – everyone welcome!
The Dana on Mission Bay

October 19

Ad Club Board Meeting
8:30am – Ad Club office

October 19

Ad 2 Happy Hour
6pm – Nick’s

October 26

Seminar: Copywriting
8-10am – Hilton San Diego Mission Valley

November 7

Ad 2 Board Meeting
6pm – Ad 2 office

November 8

ADDYs 101 Workshop
5pm – location TBD

November 15

Ad 2 Happy Hour
6pm – Air Conditioned

November 16

Seminar: Website Analytics De-Mystified
8-10am – location TBD

November 27

Ad Club Exec Committee Meeting
8:30am – Ad Club office

December 5

Mingle Bells 2007
Onyx Room

December 11

Ad Club Board Meeting
8:30am – Ad Club office

December 13

Ad 2 Happy Hour
6pm – location TBD

December 14 Seminar: Direct Response
8-10am – location TBD

For additional information on events, go to or

Welcome New Members

Ad 2 New Members:

Natalie Jones, USD Continuing Education                                  
Antonella Pisani, ProFlowers                                         
Andrew Dremak , Dream Communications
Phillip White, BV&K Direct

Ad Club New Members:

Jen DesRosiers , Haines Centre for Strategic Management         
Nicole Dominguez, The Art Institute of CA- San Diego    
Colleen Ruis Jackson, Birmingham Press                                  
Arthur Hill, Birmingham Press                            
Alex Pistone, Birmingham Press
Andrew Pistone, Birmingham Press

Renewed Members:

Dawn Boese, Zoological Society of San Diego                
Natasha Collura, Zoological Society of San Diego                       
Ted Molter, Zoological Society of San Diego                   
Wendell Conley, Zoological Society of San Diego            
Ivan Valdez, Broadway San Diego                                 
Debbie Sorich, Hoovers Online                                      
Gary Meads, MeadsDurket                                            
Tony Durket, MeadsDurket                                            
Emily Rex, MeadsDurket                                              
Amy Endemann, MeadsDurket                                      
John Dupuis, NYCA                                                     
Michelle Adelman, NYCA                                                          
Leslie Britt, NYCA                                                                    
Jenny Omundson, NYCA                                                                      
Jennifer Lee, Reuben H. Fleet Science Center                
Anne Santoro, Matthews/Evans/Albertazzi                                 
Lindsey Haslam, Matthews/Evans/Albertazzi                              
Christine Gately, Matthews/Evans/Albertazzi                              
Mark Albertazzi, Matthews/Evans/Albertazzi                              
Wendy Hutchison, Matthews/Evans/Albertazzi                           
Jim Matthews, Matthews/Evans/Albertazzi                                 
Nancy Ulrich, Matthews/Evans/Albertazzi                                  
Katie Garber, Matthews/Evans/Albertazzi                                   
Judy Welty, Del Mar Fairgrounds  

Be Smart – Sign Up for AAF SmartBrief – It’s Free!

AAF SmartBrief is a free daily email news briefing created for advertising professionals. You get the latest advertising news as it happens. Save time. Stay Smart. Go to to sign up.

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