The Ad Club respects your privacy and is in full compliance with the Federal CAN-SPAM act. To remove yourself from future mailings please follow the link at the bottom.
 

President's Report
by Andreas Roell

How much creative juice does the San Diego Ad Community have?

I thought that this was an appropriate question based on our upcoming Addys Creative Show. As many of you who have been a loyal Ad community member know, the Addys show is our special event that reminds us year after year how different we are from other professional service industries like law firms and accountants (nothing against any of them). We are creative. Walk into any of our agencies or marketing departments of companies and you will realize that we are a different breed of people. We come up with sometimes wacky ideas that make you look twice. We shock, we make you laugh, we sometimes hit you hard with our message if we really want to sell you something.

So let’s remember that we are all gifted in this industry. Most likely you have followed your internal instincts, even if you are bookkeeper working for an advertising agency, that you want to be surrounded by art, creative thinking.

This event is a celebration of this spirit. And let me tell you, this year we got a real competition going. We are taking this one seriously and so are all of you in our community. I am sure you have checked out our new photo gallery on the Ad Club home page, where we show all of our past local winners who made it all the way to nationals due to their SD success. The road to a national award starts here with our local competition and you have to survive three rounds of creative bouts. That’s why we thought we would put them into the boxing ring. I personally love the pics. Check them out.

As an outcome of how serious we all are about this competition, we have  the highest number of entries ever. We also have drastically increased the amount of submitting companies.

So whoever is going to win this San Diego bout must be declared the true local champ and will be destined to go a long way on the national stage.

Get ready to Rumble!

Andreas Roell
Geary Interactive, CEO/President
San Diego Ad Club, 2007-08 President

In this Issue
President’s Report by Andreas Roell
Ad 2 Report by Cheri Reeves
ADDYS Update
"Media and Sales Promotion"
Build Your Company Image...Be an Ad Club Sponsor
Recruit Hottest New Talent
Upcoming Events
Flashes by Rick Griffin
Ad Club/ Ad 2 Calendar
Showcase your business at Ad Expo
Corporate Members
New and Renewed Members
Ad Club Sponsors
Grow Your Fame
Be Smart – Sign Up for AAF SmartBrief – It’s Free!

Advertise in e-Ad Monthwww.sandiegoadclub.com
/contact

call the Ad Club Office at 858.576.9833
Post Your Job Openings on the
e-Ad Month web site www.sandiegoadclub.com/
careers

Ad 2 Report
By Cheri Reeves

Throughout the year, Ad 2 San Diego puts on educational programs. Each program is geared towards current topics in advertising and marketing.

SAVE THE DATE:  Join AD 2 on March 26 as San Diego's WEB 2.0 Super Stars present "Myspace vs Yourspace - Managing Your Business's Online Persona and Build Social Capital".  With so many social networks, which ones do you use?  What do you make available online while still protecting yourself? How do you divide professional from personal? Whether you are young or old, we will bridge the gap in social media.   Panelists include:

  • Aaron Kahlow, event moderator and chair of the Online Marketing Summit
  • Chuck Longanecker, CEO of digital-telepathy
  • Matt Beckman, Active Network

This event will be held on March 26 at the La Jolla Brew House, from 6-8. There will only be 100 tickets sold and this event will sell out. Ticket sales will begin on March 5. For more information, go to www.ad2sd.com/programs.html

Ad 2’s Public Service Committee has launched a Search Marketing Campaign for this year’s client the San Diego Humane Society and SPCA.  This is a significant part of their efforts to create the awareness that the organization offers so much more beyond adoption services.  Programs include rescue and animal cruelty investigations, pet training, adult and child humane education, pet loss supports, pet-assisted therapy and more!  Visit http://ad2sd.com/publicservice.html for more information on the Public Service Campaign or email PublicService@Ad2SD.com to find out how you can get involved or provide support.

We are currently looking to grow our membership committee to enhance the benefits we offer to our members. If you would like to join the membership committee, e-mail me at president@Ad2SD.com.

Cheri Reeves
President
Ad 2 San Diego


For more information on how to get involved email: info@ad2sd.com or ad2sd.org

ADDYs Update...Entries Up 27%...Participating Companies Up 29%

What a great year for San Diego ADDYs!  A total of 400 professional entries from 77 companies plus 80 student entries were judged this year. Without a doubt, the creative community responded to the challenge - Are you a Contender or a Pretender?  Clearly, San Diego is all about Contenders.

Thank You to The Raid Sponsors!
The night before judging, San Diego’s creatives gathered at the San Diego Production Centre for The Raid to check out the entered work, talk smack, enjoy a brew, eat Wahoo’s fish tacos, groove to Turner Massey’s tunes, indulge in Jack In The Box cheesecake and chocolate desserts and lobby for People’s Choice Awards.  Our thanks to all of our partners and sponsors especially Clients and Profits – we couldn’t have done it without you all!

ADDYs Creative Show Sit Down Dinner – April 4 at La Jolla Marriott
Now the team is busy pulling together the 2008 San Diego ADDYs Creative Show and we’re going big time to celebrate San Diego’s ADDYs Contenders.  On Friday night, April 4, the show will be presented at a sit down dinner at the La Jolla Marriott.  Greg Anton, president of Aviatech is producing the show.  We’ve got great support from our other sponsors including:  Clients and Profits, San Diego Radio Broadcasters Association, San Diego Business Journal, Commercial Press, Digitaria, Frank Rogozienski Photography, Morningstar Productions and Geary Interactive.  It’s going to be a great show!  For more info go to www.sandiegoadclub.com.

Meet the ADDYs Judges
Ad Club Board member Allen Jones from Bailey Gardiner recruited an outstanding panel of judges for this year's ADDYs competition. We can't say enough good things about the dedication, professionalism and integrity of the judging team. We appreciate their commitment to give every entry its due consideration and we admire their perseverance throughout a very long day. Here are their bios ...

Dennis Lee, Senior Art Director
Wongdoody
Currently a senior Art Director, Dennis has been working at Wongdoody LA for the past two years. Accounts include Carl's Jr., Alpine, World of Warcraft, Gamefly, Loreto Bay Mexico, Round Table Pizza and Autodesk. His career in advertising started with being recruited as part of Ogilvy & Mather NY's "Young Guns" program, then progressed to joining the agency's IBM group after 6 months. At Ogilvy & Mather, he worked on a variety of brand campaigns for the IBM e-business, Sprite, Miller Lite and introduced the "Play to Win" ad campaign which featured 6 NBA all-stars.

After Ogilvy, Dennis moved back to California and worked on the Land Rover account at Young & Rubicam Irvine. At Y&R, he worked on the launch campaign for Land Rover LR3, a guerilla effort for the Land Rover Discovery and a brand campaign for Range Rover. Beside working at Wongdoody, he also started to teach at Art Center College of Design as of June 2007.

Andy Davidhazy
Portland, Oregon
After spending the past 10 years or so as some sort of creative director for numerous west coast advertising and design agencies (with stopovers in NYC, Paris and Atlanta along the way), Andrew says he finally wised up and realized a few things here in Portland, Oregon of all places...

1) He wants to solve serious client problems and catalyze energetic teams around a vision that satisfies them, more so than I want to govern corporate policies and comp time.

2) He is a paradoxical idea designer, writer and free strategic thinker-not a decorator, pixel pusher or unaffected supervisor.

3) And No matter how hard he tries, he still doesn't like coffee.

Andrew's main areas of professional focus has been brand creation, digital media and integrated marketing. Since leaving his last full time gig at Hornall Anderson in 2005, he has continued independent client work while pursuing other interests like photography, movie making, biking, and just being outdoors. Yes, he believes in having a life. Oddly enough,he didn't used to.

His work in the communication arts started back in 1990, after giving up his rock star dream and leaving the Hollywood clubs for the Pacific Northwest. Somehow, though not entirely by accident, he soon found himself doing set design and building work for Seattle Shakespeare, Fox Television and other local theatre groups. He subsidized this very creative, albeit fiscally meager time with a few modest graphic design jobs as well.
Then in 1994, he did a couple pretty smart things. For one, he finally put away the rubilith and x-acto knife, and taught himself how to use a computer. Second, he moved to the San Francisco Bay Area just as the technology and internet boom began. It was an exciting time and he learned a lot in the coming years of long hours and crashes on the office sofa-attending to some interesting projects for Apple, Disney and Dilbert.

In 1999, he gladly accepted a creative director post with well respected design and interactive firm, CKS Partners, in Cupertino, California. As the firm evolved into USWeb/CKS, which then became the global behemoth, marchFIRST, he found himself living in Paris, France and leading a multi-national account and agency team that spanned nine offices.

After his time in Europe, the company promoted Andrew to Partner and Executive Creative Director heading up the Brand Building group in Atlanta. Here, he was responsible for integrating a multi-disciplined branding, marketing and development staff of 50+, while growing our creative leadership in the Southwest region. Significant account wins during my time there included McDonald's, Disneyworld and Zurich Financial.

Andrew was hired in 2004 by Seattle's Hornall Anderson Design Works (Omnicom)-specializing in brand identity, packaging, digital media and environmental design. As Senior Design Director, he led the creative direction and production of numerous strategic design projects for clients such as Ciena, Paperboy Ventures, Weyerhauser and Intel. Great work. Good people.

And that brings us right back to where this thing started.

John Drake, Director of Account Planning & Business Development
es/drake
John brings over 10 years of national advertising agency experience to es/drake where he leads Account Planning and Brand Strategy for clients that include the Idaho Lottery, CBH Homes and the Idaho Travel Council.

Prior to joining the agency this past March, John served as Account Director for Seattle-based WONGDOODY where he oversaw the advertising accounts of Carl's Jr., The Irvine Company, Loreto Bay tourism and UCLA-Anderson. Prior to joining WONGDOODY, John was Partner/General Manager of FourStories Advertising & PR, an award winning creative boutique in Portland, Oregon, whose clients included Tillamook Cheese, Gallocand Cablevision.

Before that, John spent six years at Deutsch, Los Angeles in various account management and business development roles working on brands that included Baskin-Robbins, Mitsubishi Motors, DIRECTV, JD Edwards, TGI Friday's and Coors Light. He was there at the right time as Deutsch grew from 19 people to over 300, and was awarded "Agency of the Year" by Adweek and Ad Age an unprecedented five years in a row.

John began his career at Dailey & Associates working on Nestlé USA and The Walt Disney Company. He's currently on the board of the Boise Advertising Federation, a member of the American Marketing Association, was active in the Los Angeles Advertising Agencies Association and has guest-lectured for the Oregon Executive MBA program, the Multicultural Advertising Training Program and the University of Idaho, his alma mater.

"Media and Sales Promotion" with Fox6's Chuck Dunning Starts March 5

As part of the Ad Club’s joint project with SDSU College of Extended Studies Media and Marketing Certificate Program, Chuck Dunning will again be teaching the “Media and Sales Promotion Class” on Wednesday evenings for four weeks beginning March 5.  Key topics include:  the fundamental components of sales, the keys to successful sales, understanding what the client wants and needs, and where the industry is going. 

To sign up:  http://www.ces.sdsu.edu/adandsales.html

 

Build Your Company Image ... Be An Ad Club Sponsor!

Put your company front and center at key Ad Club events throughout the year!  The San Diego Ad Club has been rockin’ and rollin’ over the last few years with its educational seminars and exciting events such as Hispanic Marketing Day, Interactive Day, Ad Auction and Mingle Bells.  We continue to provide visibility, growth and national prominence for our members and your support reinforces your commitment to the advertising industry in San Diego as well as the ad industry at large. 

Special thanks to our sponsorship committee…. Claire Stanley, Diane Penny, Sue Otto and Melissa Lopez who have helped develop our new Sponsorship presentation package.  Exciting opportunities await… please call Cindy Saylor at the Ad Club office (858.576.9833) for more information

Recruit Hottest New Talent - April 25th

If you're looking for hot new talent, you simply must attend the AAF District 15 National Student Advertising Competition (NSAC) on Friday, April 25 at Cal State Fullerton.

This year's NSAC is sponsored by AOL. Schools were given the creative brief last September and will make their oral presentations on April 25. AAF District 15 covers Southern Nevada and Southern California. This year we expect at least 10 universities to compete including the Art Institute of California San Diego and San Diego State University.

Recruiters will receive bios of all participating school teams as well as access to the students at the reception at the end of the day. For more information contact Sandy King, AAF District 15 NSAC Chair at the Orange County Register - 909-856-0984 - d15nsac@aol.com.

Upcoming Events-Mark your calendar now for three exciting Ad Club events:

Hispanic Marketing Day – May 6

Hispanic Marketing Day celebrates its Quinceanera this year!  The day will kick off with the traditional Hispanic Marketing Day Luncheon and keynote speaker, followed by an afternoon full of information packed workshops and wrapping up with a Quinceanera celebration happy hour.  Join us at the San Diego Marriott and Marina beginning 11:30am for the luncheon reception and check-in.  Many of the Hispanic Marketing Day committee have worked on this event for each of the past 14 years and they promise this will be the best yet.  Call for more information today – Ad Club office - 858.576.9833.

Interactive Marketing Day – June 11

The San Diego Omni Hotel in downtown San Diego is again the site for Interactive Marketing Day 2008.  This full day of seminars and networking will cap off at the San Diego Wine and Culinary Institute.  The Interactive Marketing Day committee recommends that you consider sponsorship for this great day of learning … call the Ad Club office at 858.576.9833.

Birdies In Paradise Golf Tournament – July 11

What better way to enjoy San Diego in the summer than a round of golf with clients and colleagues.   Get out your best (or worst) tropical shirt and us at Riverwalk Golf Club in Mission Valley for a great afternoon of golf followed by a Bar-b-que dinner, silent auction and awards.  Get involved in this fun event …  Join the Golf Tournament committee … bring a foursome out for the day … become a hole sponsor … donate to the silent auction … just call the Ad Club office today at 858.576.9833.

FLASHES
by Rick Griffin

Learfield Sports has promoted Diane Penny from associate general manager to general manager for Aztec Sports Properties, which administers the multimedia rights for San Diego State University Athletics. Prior to working with SDSU, Diane served as a senior account executive for Learfield Sports' Beaver Sports Properties at Oregon State University. Before that, she was in advertising and marketing with OregonLive.com, and a producer with ABC's "Good Morning America", Lifetime Television and CNN.

*  *  *

In January of this year, AiCA-San Diego student Art Boonklan was awarded one of the Most Promising Minority Student (MPMS) awards by the American Advertising Federation (AAF). Art was encouraged to apply for the MPMS by Student Ad Club Advisor Donna DiGioia. While at the awards ceremony, Art was approached to apply for the 2008 Interact Associates Fellowship. Art applied and won! Upon graduation, Art will serve a tour of duty with a total of four top New York advertising agencies! As you can imagine, Art is especially excited about the honor and the outstanding opportunity. To read what Art had to say about the experience and his instructors at AiCA-San Diego, see photos and read more about both the awards please click on http://jjj421.aisites.com/mpms/art.html

*  *  *

Castle Advertising, a full-service advertising agency, recently hired Dru Kelly as their new Interactive Designer.  Dru is responsible for the layout, visual appearance and usability of websites and all online creative development for Castle Advertising.  He will produce and maintain various websites and contribute to the overall web communication strategies and special projects for the agency.  "Dru has over 5 years of web design experience and will be an exceptional addition to our team," said David Castle, president of Castle Advertising.  "His expertise and adeptness in web design will continue to enhance the level of capabilities and services we can offer our new and existing clients."

*  *  *

10 News and Aztec America San Diego 15 sponsored an e-waste recycling event in January. San Diego residents were able to drop off their old personal computers, copiers, telephones, DVD/CD players, pagers, radios, microwaves, cell phones, monitors, batteries and televisions at no cost.

*  *  *

KFMB-TV/Channel 8’s weekday morning news program, which begins at 5 a.m., now ends its locally produced show at 7 a.m. instead of the previously time of 8 a.m. because the station is switching to the CBS network’s “The Early Show” at 7 a.m.  Also, there no longer local, in-studio guest segments. The network’s re-launched “The Early Show” features a new set and new executive producer. For many CBS affiliates, it is a risky leap. It means giving up on a format where they led or were competitive in the ratings at 7 a.m. in favor of a network show that has been No. 3 for decades, no matter what CBS has tried to do differently.

*  *  *

The Pomerado Newspaper Group, publishers of the Poway News Chieftain, Corridor News, Rancho Bernardo News Journal and Rancho Magazine, has been sold by owner/publisher David Clavert to MainStreet Media Group LLC. Under terms of the sale, Calvert purchased San Diego Web Offset from the MainStreet Media Group and will own and operate the commercial printing company in El Cajon. Calvert will continue to own and operate San Diego Binery in the Poway Business Park. Brendan Ruff has been named the new publisher of the Pomerado Newspaper Group. Ruff previously spent six years as publisher of the La Jolla Light, as well as the Del Mar Times, Solana Beach Sun, Rancho Santa Fe Record and Carmel Valley Leader. All those papers also are owned by Gilroy,Calif.-based MainStreet Media Group, which also owns the Ramona Sentinel along with two magazines, San Diego Equestrian and Today’s Vintage. Anthony Allegretti is CEO/president of MainStreet Media.

*  *  *

Vitrorobertson is preparing to launch ASICS America Corp.’s biggest and boldest marketing effort in company history. The “Sound Mind, Sound Body” campaign will represent a new era for ASICS as they redefine themselves, not by an activity, but a philosophy, a press release said. ASICS is a leading distributor of innovation-driven performance athletic shoes, apparel and accessories worldwide.

*  *  *

KOGO’s Roger Hedgeock, now in his 22nd year on the air, has expanded his afternoon drive-time talk show by one hour from 3 to 7 p.m. His anniversary show was aired at Trellises Garden Grille at the Town and Country Resort Hotel in Mission Valley.

*  *  *

The Orange County Register has dropped its stand-alone business news section. Business news is now carried inside the paper’s main news section Monday through Saturday.

*  *  *

The North County Times recently offered voluntary buyouts to cut 20 newsroom jobs, or 15 percent of its 130-person newsroom.

* * *

KSDS Jazz 88.3FM has completed its fourth consecutive year of the “Music Matters” program, which enables children who cannot afford or rent or purchase their own instruments the chance to discover and develop their passion for playing a musical instrument. Instruments were dropped off at any Coles Fine Flooring store or the KSDS business office on the San Diego City College campus.

*  *  *

XLNC1 Classical Music has moved from the 90.7FM frequency to 104.9FM. The new frequency is expected to improve reception in such areas as Clairemont, La Jolla and North County, according to station founder Victor Diaz.

*  *  *

Lauren Dougherty has joined Red Door Interactive as senior business manager. Red Door is a premier strategic Internet presence management firm.

*  *  *

Oster and Associates has selected Equinox Center to receive the agency’s services pro-bono this year. Equinox is an independent policy center dedicated to promoting environmental and economic prosperity in the San Diego region.

*  *  *

The Art Institute of California – San Diego is expanding its San Diego campus with a 10-year, $8.75 million lease for the 25,635-square-foot building located adjacent to its current facility in H.G. Fenton Co.’s master-planned Mission Valley Heights business park. The lease brings The Art Institute’s San Diego campus to just over 100,000 square feet.

*  *  *

Employees of ad agency NYCA recently spent two days installing a vegetable and herb garden at Alonzo E. Horton Elementary School, 5050 Guymon St., San Diego. Mark Schroeder & Co., Inc., a San Diego-based, full-service landscape construction and maintenance company and a member of the California Landscape Contractors Association – San Diego chapter, volunteered irrigation technical support and installation direction. The garden, measuring 20-by-30 feet, is designed to teach children about agriculture and water conservation. It features a drip irrigation system, two raised planter boxes, two fruit trees and drought-tolerant plants. Hydro-Scape Products, Inc., a landscape and irrigation product supply and service retailer, donated irrigation materials. The garden is called the Learning Grove.

*  *  *

Steve Cohen has returned to KUSI-TV as news director, a position he held with the station from 2003 to 2005. Cohen has been in and around newsrooms since 1973, running the largest newsrooms in the country for CBS Television in New York and Los Angeles. One of the founders of Court TV, Cohen has post graduate degrees from the University of Michigan in journalism and Penn State in modern history.

*  *  *

Nina Jimenez, who spent six years at KGTV-10News as a reporter and anchor, has joined JHG-Townsend as senior director of its client group. Jimenez first worked at Townsend Inc., prior to its merger with Jayne Hancock Group, from 2000 to 2001 as both director of media training and a senior account executive.

*  *  *

Greg Eichelberger has left as editor of the East County Californian newspaper in El Cajon to take the position of entertainment/opinion page editor of the Santa Clarita Daily Signal.

*  *  *

Gringo Gazette, an English language newspaper that circulated in Tijuana, has closed its doors because violent crime is escalating in the Tijuana area and tourism is slowing down due to that and the economy.

*  *  *

The New York Times headline read: “An Industry Imperiled by Falling Profits and Shrinking Ads.” The Feb. 7 article noted the recent downsizing of The San Diego Union-Tribune (more than 100 jobs eliminated, one-tenth of its work force, over one month) as the type of news now common in the industry. Richard Perez-Pena wrote:

The talk of newspapers’ demise is older than some of the reporters who write about it, but what is happening now is something new, something more serious than anyone has experienced in generations. Last year started badly and ended worse, with shrinking profits and tumbling stock prices, and 2008 is shaping up as more of the same, prompting louder talk about a dark turning point...

Advertising, the source of more than 80 percent of newspaper revenue, traditionally rose and fell with the overall economy. But in the last 12 to 18 months, that link has been broken, and executives do not expect to be able to repair it completely anytime soon...

The long-term shift of advertising to the Internet – especially classified ads for things like jobs, cars and houses – accelerated last year. The real estate downturn hit the newspaper business hard, especially in California and Florida, where real estate ads fells more than 20 percent at some newspapers...

The paradox is that more people than ever read newspapers, now that some major papers have several times as many readers online as in print. And papers sell more ads than ever, when online ads are included...

But for every dollar advertisers pay to reach a print reader, they pay about 5 cents, on average, to reach an Internet reader. Newspapers need to narrow that gap, but the rise in Internet revenue slowed sharply last year...

*  *  *

The 13th Annual Aiga San Diego Y Conference – Seeds Of Change

The 13th Annual AIGA San Diego Y Conference — the premier West Coast design event for creative professionals — will take place March 27, 28 and 29, 2008, at the Joan B. Kroc Institute for Peace and Justice at the University of San Diego campus. Named for its mission: “exploring the ‘why’ of design,” the AIGA San Diego Y Design Conference will feature nationally and internationally acclaimed multi-disciplinary designers, commentators, and authors.

This year’s conference will examine new paradigms for a sustainable culture. As designers, we are asking ourselves, how can we become better stewards for our clients, our communities and, ultimately, ourselves and the world we live in.

Author Paul Hawken and Metropolis Editor-in-Chief Susan Szenasy highlight the list of presenters. Others include: Derek Fagerstrom of ReadyMade Magazine, Eric Karjaluoto of Smashlab, creators of the well-publicized Design Can Change web site, Nik Hafermaas, Dean of Communication Design at Art Center College of Design and Janet Kubler, biologist at The Biomimicry Guild.

More information and registration available at: www.y-conference.com

*  *  *

Submissions for this column are welcomed. Press releases can be faxed to(619) 461-3151. Submissions may be edited for space considerations.

Ad Club/Ad2 Calendar:

March 6

2088 Boom Bash @ Bondi-Annual SAFE Fundraising Party

March 11 AAF Advertising Hall of Fame
March 26 Ad 2 presents Myspace vs Your Space
March 28

Email Marketing Seminar

April 2

Ad 2 Board Meeting 6:00-8:00pm Ad Club Conference Room

April 4 Creative Show/ADDYs Awards Gala 2008
April 8 Ad Club Board Meeting
April 12 District 15 ADDYs Judging
For additional information on events, go to www.sandiegoadclub.com or www.ad2sd.com.

Showcase your business at Ad Expo 2008-June 9-10th in Atlanta

Participate in the industry’s premier trade show at the AAF National Conference at the Hyatt Regency Atlanta.

This year the conference theme is “Breaking Through:  Making the Connection.  More than 1000 top advertising executives from major client, agency and media companies will gather for this highly anticipated event which provides an in-depth look at the latest industry trends and cutting edge initiatives.

The Ad Expo will provide an unique opportunity for you to showcase your products and serves to a national audience of advertising industry decision makers.  Early bird discount if you reserve your booth by March 14, 2008 …  10’ x 10’ booth space is $1900 before March 14 and $2100 after and includes one full conference registration ($675), listing in conference program, and list of conference attendees.

Contact:  Corrine Soltis, AAF, 202.898.0089 or csoltis@aaf.org.

AAF Update - FTC Green Marketing Guides

The Federal Trade Commission is currently undertaking a regulatory review of its environmental marketing guidelines, or "Green Guides." The Guides were last updated in 1998.

The AAF has joined with AAAA and ANA to weigh in on the issue. Our comments urge the FTC to use caution and move slowly in any revision of the guides. We cite three primary reasons for caution:

  • The existing Green Guides, as well as existing FTC requirements for the truth and substantiation of advertising claims are effective in ensuring the truth and accuracy of environmental claims;
  • The advertising industry's self-regulatory standards requiring that claims be truthful and substantiated apply to environmental advertising claims; and
  • Revising the Guides could have a chilling effect on environmental advertising claims by creating confusion or uncertainty as to advertising requirements.
A copy of our comments can be seen  at http://www.aaf.org/images/public/aaf_content/government/pdf/ftcgreenguides08.pdf. Do not hesitate to contact us if you have any comments or questions.
Corporate Members
Diamond
San Diego Interconnect-Operated by Cox Media

Platinum
Geary Interactive
KSWB 5/69


Gold
Border Billboard
Castle Advertising
CBS Outdoor
Clear Channel Radio
Entravision KBNT/XHAS
KGTV, Channel 10

Silver
Clear Channel Outdoor
Clients & Profits, Inc.
KPBS Radio & TV
KUSI TV
Living in Style Magazine
Matthews/Evans/Albertazzi
MJE Marketing Services, LLC
San Diego Home/Garden Lifestyles Magazine

Bronze
Advanced Marketing Strategies
American Council on Exercise
Arbitron
Aviatech LLC
Broadcast Companies of America, Mighty 1090
Diario San Diego
Digital Telepathy
ECC/XEWT, Channel 12
EOS-Electronic Output Solutions
Finest City Broadcasting
Greenhaus
Groovy Like A Movie
Lorenz Advertising
MeadsDurket
NBC Universal
NYCA
ParkerWhite, Inc.
PennySaver
San Diego Production Centre
San Diego Zoo
The Starmack Group
TrackIt
Union Tribune Publishing
Uniradio Corporation
Univision Radio
Viejas Casino
ViewPoint/Unicast Corporation
Visual Concepts

New and Renewed Members

AD 2 San Diego:

Amy Thomas, ArtPower! at UC San Diego
Stephanie Lyndon, C&S Sales
Jason Brodersen, Farm Advertising
Eryn Mercer, Moeller Chapman Media Marketing
Chris Rothwell, Newland Communities
Jacob Fields, Treeline Interactive

San Diego Ad Club:

Steve Goble, Annex Brands Inc.
Claire Stanley, Billboard Connection
Jeny Gonzalez, Broadcast Companies of America, Mighty 1090
Chris Hughes, Broadcast Companies of America, Mighty 1090
John Robinson, Broadcast Companies of America, Mighty 1090
Jim Shean, Broadcast Companies of America, Mighty 1090
Ian Anderson, Castle Advertising
David Castle, Castle Advertising
Brad Dierking, Castle Advertising
Jill Grundstom, Castle Advertising
Maybritt Haeling, Castle Advertising
Dru Kelly, Castle Advertising
Chelsea Koehnen, Castle Advertising
Jennifer Lawrence, Castle Advertising
Lauren Scobel, Castle Advertising
Jenn Smith, Castle Advertising
Kirsten Winter, Castle Advertising
Kirsten Luke, Centara Capital
Brent Altomare, Groovy Like A Movie
James Hill, J. William hill
Patty Kevershan, Kevershan Design >
Cindy Chapman, Moeller Chapman Media Marketing
Donna Greenbush, Oceanside Glasstile
Rich Badami, Rich Badami & Associates
Santino Sladavic, Shilo
David Murdico, Spot Zero
Julie Regan, The Regan Group
Lindasy Crampton, Viejas Casino
Nicole Lukeroth, Viejas Casino
Mike McNabb, Viejas Casion

The Ad Club appreciates the generous support of our sponsors:


 

Grow Your Fame

Let Ad Club help get the word out on your company … send us releases on new hires, new accounts, promotions, retirements, new capabilities, mergers, or just plain funny stories involving people in the ad industry. We’ll feature your news in Rick Griffin’s Flashes column in e-AdMonth that is distributed to all Ad Club members plus opt ins to receive our newsletter. Deadline for submissions is the 20th of the month preceding. Send to info@rickgriffin.com or sheila@foxmark.net.

Be Smart – Sign Up for AAF SmartBrief – It’s Free!?

AAF SmartBrief is a free daily email news briefing created for advertising professionals. You get the latest advertising news as it happens. Save time. Stay Smart. Go to www.smartbrief.com/aaf to sign up.

 
THE SAN DIEGO AD CLUB

3760 Convoy St. #219 | San Diego, CA 92111
Tel. 858.576.9833 | Fax. 858.576-9846
Online Marketing Sponsored By:

This message was intended for: jacob.strong@gearyi.com
You were added to the system January 9, 2006. For more information
click here.
Update your preferences | Unsubscribe