So join the Ad Club on Tuesday, June 28 for “New Interactive Marketing Strategies – A Power Discussion”.  We’ve assembled an all-star panel to answer your questions on where online marketing is going.  But what are the things that really work? Even better, what are the latest trends that we can implement NOW?   From website to search engines to online advertising programs, you’ll walk away from this meeting with tangible ideas that can be implemented now.  To register go to:  www.sandiegoadclub.com/interactive.

The panel discussion will be moderated by Andreas Roell, president, Geary Interactive.  Guest speakers include:

• Dave Morgan, CEO, TACODA Systems.
  Dave is known nationwide as the pioneer and pre-eminent advocate of behavioral-targeted online advertising solutions for driving quality branding relationships. Dave founded TACODA Systems in 2001 and today over 2,000 TACODA-enabled Web sites reach over 70% of the U.S. Internet audience monthly.  Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites, including travel, packaged goods, consumer/health products and consumer electronics companies.

• Esco Strong, Atlas Institute
  As an analyst for one of the leading digital marketing analytics groups, Esco will be discussing online measurement.  He is responsible for behavioral research, digital marketing insights, and custom analytical solutions and has contributed to Atlas’s developments in optimal frequency and daypart conversion rate analyses.  He is the author of Atlas’s pioneering Optimization Advisor creative optimization software. 

• Jason Lehmbeck, Yahoo! Search Marketing
  Jason joined Yahoo! Search Marketing (formerly Overture) in November 2002 and will be providing updates on the latest in search engine marketing.  At Yahoo! he is responsible for managing the company’s channel sales team focused on developing and servicing strategic relationships with key agencies, SEMs and search tool providers.

• Travis Fisher, SignOnSanDiego.com
  After spending three years at Monster.com, Travis started at The San Diego Union-Tribune in 1999 and has served in positions of sales and product development management for their website - SignOnSanDiego.com - San Diego’s largest Web site.  Travis’ will provide local information and insights on successful online campaigns.

Sponsorships Available  - don’t be left out! For just $475 you too can be part of this exciting event. As of this writing, ten sponsors have already signed up and will have table top displays at the luncheon.  Thank you to:

• AdDynamix
• Advertising.com
• Atlas
• Aviatech
• FastClick
• Geary Interactive
• Interactivate
• SignOnSanDiego.com
• Site Lab
• SpotZero
• Undertone Networks
• ValueClick

Ad Club’s New Online Member Directory to Debut This Summer

The new San Diego Ad Club Online Membership Directory will debut this summer.

The directory will be organized in two ways:

• The public pages will list all Ad Club member companies (included in your member dues). However, you will have the opportunity to add your logo ($75/year) and/or a link to your website ($75/year) and/or a 75-word description about your company ($100/year). Or, get all three for just $200/year.
  
• The “members only” pages will require your member password for access and will be listed by individual member names … this will allow you to list direct telephone numbers, email addresses, and cell phone numbers if you wish.

We are grateful to the great minds at Geary Interactive, our web hosts and web site designers, for all of their help to make the Ad Club more responsive to you, our members. Stay tuned for more details.

Muchas gracias to Luis Patino, chair of this year’s event - and the entire committee - with a special thank you to Alejandro Santos for the beautiful artwork and design for the invitations and the Hispanic Marketing Resource Guide. 

Just plan to wear your craziest tropical attire and spend the evening with friends and colleagues overlooking beautiful Mission Bay.  We’re also planning a silent auction with lots of great things you just can’t live without!

And we need volunteers to help pull together all the party fun and silent auction items.  Just contact Annie at events@sandiegoadclub.com.

Got other talents worthy of a spot in our entertainment line-up?  Don’t be shy!  We know you want to show off!

Contact Annie at events@sandiegoadclub.com or call the Ad Club office at 858.576.9833.

Maureen Sullivan has been promoted from general manager to publisher of San Diego Magazine, replacing Kevin Leap, who left to become the western divisional president at Modern Luxury Publishing Inc., a Chicago-based publisher.

KUSI has named Ted Pallas as an account executive and Douglas Friedman as director of creative services. Pallas most recently served as regional sales manager for Spinitar and has served in sales management positions with MCSi and JOS Projection Systems. Friedman will be responsible for the station's advertising, promotion and publicity. Friedman has held creative and management positions at the network and local station levels.

Mark Stanley Herrera, previously with Clear Channel Outdoor, has launched Herrera MediaWorks, Inc., a full-service media agency specializing in outdoor advertising. He was a "top biller" with Clear Channel and served as a general sales manager and national account manager with the outdoor giant.

Media Networks, Inc., the spot-market print division of Time Inc., has added three Hispanic magazines, Latina, TVyNovelas and Vanidades, to its portfolio of consumer magazines, announced Corinne Lynch, MNI district manager. MNI also represents 35 national magazines owned by Time, Inc., including InStyle, Vanity Fair, Time, Fortune, Money, Business Week and People.

Jose Serrano, with more than 20 years of advertising and marketing experience, has joined ParkerWhite as the new creative director, announced Cindy White, principal and chief creative officer. Serrano will spearhead the development of compelling creative brands for the agency's client base. He previously worked with Mires Design for Brands.

Bailey Gardiner, currently celebrating its 10th anniversary, has hired Jessica Gimber as an advertising account executive and Mario Cabading as production manager for its creative design team.

The Border Agency fosters wellness and festivity with three new clients this summer

• 2-1-1 is the new national dialing code for free, 24-hour access to information about community resources. It is a one-stop source of information for people who don't know where to start when they need essential health and human services, from drug treatment to care for a child or aging parent. 2-1-1 San Diego began testing in February. The public launch is planned for July 2005.

• Alpha of San Diego a non-profit social services agency located in San Diego since 1972 has selected The Border Agency to create and implement a media campaign featuring their vision screening services for children.   Alpha of San Diego provides vision screening to more than 3,000 children each year (over 8100 children to date) in forty-three San Diego City Schools and 140 preschools and child care centers throughout San Diego County.  

• A coalition of Old Town restaurants including Café Coyote, Old Town Mexican Café, Zocalo Grill, Coldstone Creamery and others have also selected The Border Agency to create and implement a new  branding campaign this summer.  The campaign emphasizes the history and festivity found along historic San Diego Avenue in Old Town.

KUSI is partnering with La Presna, a weekly Spanish-English language community newspaper, with every-Friday segments during the 10 a.m. newscast with La Presna reporter Katina Lopez-Hodoyan.

Broadway San Diego is auditioning for seven local children, ages 8-12, to appear in the chorus of the Tim Rice and Andrew Lloyd Weber production of Evitaas it returns to the San Diego Civic Theatre July 12-17.  Auditions are Sunday, June 12 at 1pm at the Reuben H. Fleet Science Center in conjunction with MY94.1.  For more info visit the Broadway San Diego website at www.broadwaysd.com or call 619.231.8995 x112.

XTRA-AM 570 has dropped its nighttime sports show in favor of Phil Hendrie's syndicated general talk show. Now heard in the mornings is Erich "Mancow" Muller, a Chicago-based syndicated show.

10News invites you to ante up for the 2nd Annual Poker Classic - Thursday, June 9 from 5:30-10pm - at The Abbey, 2825 Fifth Avenue - near Balboa Park. All proceeds benefit the Ronald McDonald House Charities of San Diego. $100/player and $75/non-players. Pay at the door.

The newspaper industry, already suffering from circulation problems, could be looking at its worst numbers is more than a decade. The most-recent circulation numbers from the Audit Bureau of Circulations show industrywide declines of 1 to 3 percent from last year's levels. The biggest publishers are showing the largest declines. Gannett Co., which owns about 100 newspapers, is down about 2 percent. Tribune Co.'s Los Angeles Times is off about 6 percent. Belo Corp.'s Dallas Morning News is 9 percent lower in daily circulation and 13 percent for the Sunday edition.